Cera Products launches new Ready to drink ceralyte®

April 27, 2017

Immediate Release March 23, 2017 

Cera Products launches new Ready to drink ceralyte®

Hilton Head Island, S.C. Cera Products, Inc announces a new ceralyte oral rehydration solution (ORS) will be available in March 2017 as a 250 ml (8 oz) lemon-flavor ready make drink with a three year shelf life. Ceralyte®, the new-generation rice-based gluten-free Oral Rehydration Solution is the first such product to effectively treat both dehydration and diarrhea. It reduces fluid losses as it rehydrates, and can be used for all ages.

Ceralyte® is a non-prescription product that safely treats diarrhea, regardless of etiology, in both children and adults. Clinically tested at renowned institutions, it is regulated by the FDA as a medical food and, as such, a physician should supervise its use. Ceralyte® has been available and widely used in powder form, but now also as ready-made. The new Ceralyte® solution also will be available to distributors, retail pharmacies, hospitals and clinics and to individuals nationwide.

“While the typical sugar-based solutions marketed primarily for use by infants or young children, do correct dehydration, they do nothing to alleviate diarrhea. Conventional sports drinks are inappropriate for use in cases of diarrhea as they do not have the correct levels of salts needed for fluid replacement,” said Charlene Riikonen, Founder and CEO. “With more than 375 million episodes of acute and chronic diarrhea each year in the United States, we believe Ceralyte® meets an important healthcare need and will distinguish itself in a significant market.”

“Physicians are encouraged to strongly recommend Ceralyte® to patients presenting with any type of diarrhea, whether acute or chronic, which could result in dehydration,” said Ms. Jennifer Gurrola, President, “We believe pharmacists will immediately recognize the value of the unique dual action of Ceralyte® to prevent or correct their customer’s diarrhea, but also ensure hydration.

Ceralyte, was developed and patented by Cera Products based on research led by scientists at Johns Hopkins University. Multiple studies attest to the safety and efficacy of the product, and is used by all branches of the US military, and other US Government agencies. A woman-owned and operated company, Cera Products manufactures its line of rice-based hydration drinks and drink mixes in the USA, and sells nationally and exports internationally as well.

This scientifically developed low-osmolarity and cost-effective formulation is available in a variety of strengths and flavors in traveler-friendly ready-to-mix powder in two different sizes (10 grams for mixing into 7 oz of water, or 50 grams for 1 liter), in addition to the new 250 ml ready to drink Ceralyte®-70. For more information about the products or the company, visit the website at www.ceraproductsinc.com 

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